What the Puck?
I was asked to provide a wee advert for the Glasgow Clan OSC membership for the season 20/21, to go out online along side one of their popular replay segments on a Saturday night during lockdown. I scripted, shot and edited this wee clip, inlcuding location autocue, the after-effects card animation, with help from Kerry at the OSC who liased with good sport Matt Haywood, and Gavin Sinclair who provided the voice-over as a favour, (due to covid lockdown we recorded out his back garden!) At the time of writing it had 1.4K views on twitter alone (although the outtakes have had 1.7K) plus those on facebook. This might not sound like a huge amount, but it's specific hits from Glasgow Clan hockey fans, the exact target market. As is more and more the case I did a 16:9 TV friendly cut and a 1:1 aspect cut for social media. The 1:1 aspect cut also has subtitles embedded, as is the form for social media (don't want to interrupt spotify) subtitling is also going to become more of a thing going forwards, especially for councils, government and the like and as required from September 23rd under Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 which are areas I work in, so trying to get into good practice before then. Clan fans will get the joke with the programmes!